Our Real Estate Marketing Plan

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

A Home Marketing Plan which Includes Exposure Generated on the Internet

We use up to date technology to help promote your home. Today's Internet savvy buyers will access the Internet to find homes. A home marketing plan which includes exposure generated on the Internet sell faster and for more money. Selling your property online maximizes your exposure.

• Your home is included in the advertising efforts of hundreds of individual real estate websites across Ontario ensuring maximum Internet exposure.
• Your home advertised through the Toronto Real Estate Board MLS® System and REALTOR.ca (MLS.ca) - Get national and local exposure for your home. As a member of the Canadian Real Estate Association and the Toronto Real Estate Board, we have access to Multiple Listing Service®, Canada's most powerful real estate marketing system, a state-of-the-art database of property information that is designed to match people with the properties that fit their exact requirements. Toronto Real Estate Board is Canada's largest real estate board and serves more than 31,000 Member REALTORS®.
• Your home featured on the ListingExpress.ca with your very own search engine optimized property webpage.

The Ultimate 3D Virtual Home Tour (iGUIDE)

With iGUIDE virtual home tours, buyers don’t just see a home, they see themselves living there. Our 3D virtual home tours open listings to a limitless number of buyers from anywhere in the world. iGUIDE lets you experience the property down to the smallest detail, with the clarity of stepping through the front door.
Click here for more information about our 3D Virtual Home Tour …

And More:

We provide many services including identifying your needs and wants, helping to set a listing price within current market guidelines, developing a marketing plan, offering tips and advice to make your home more attractive and "saleable," and acting on your behalf during negotiations to ensure your interests are protected.

We will be committed to doing what it takes to help you sell your home in the least amount of time and for the best possible price.

We will help you determine the "asking price" of your home. In addition we can offer a number of valuable tips on how to increase your asking price and speed the sale of your home.

We will work with you to decide upon and negotiate a realistic price that meets your objectives. With a comprehensive knowledge of the housing market, we will assess your property and use a sophisticated comparative analysis to determine a fair and workable selling price.

We will give you tips on how to improve the marketability of your home and make a first good impression to potential buyers. Often, minor repairs and fix-ups are all that are needed to make your home more "saleable." We know exactly what qualities buyers in your area are looking for and will advise you accordingly. As well, we may notice some serious flaws in your home or even some basic elements that are missing. They may not bother you, but could work to your detriment when it comes to selling your home. As a result, will make helpful, reasonable recommendations that will enable us market your home successfully.

A well-thought-out marketing plan is also essential. One of the first things we will discuss with you is a marketing strategy designed to give your home maximum exposure. We will help develop an overall 'marketing plan' for your property. This is the strategy that will be used to expose your home not only to a maximum number of buyers, but to reach the specific kind of buyer that will be motivated to purchase your home.

We will pre-screen applicants to separate the 'lookers' from the 'buyers' and find out if they are qualified to purchase at your asking price.

Once a suitable and motivated buyer is found, we will take on the tedious and often complicated task of negotiations. We have been through this type of negotiation many times and know the finer points of offers and counter offers. Even more valuable is the fact that having a us as your negotiator keeps you at arm's length, greatly reducing the emotional stress and anxiety involved in selling your home.

Throughout the entire process we will be looking out for you. From making your home as attractive as possible and exposing it to the right buyers, to negotiating on your behalf and closing the sale, a real estate professional is the one person you definitely want on your side when selling your home.